As animal lovers, we're honoured to announce that we are officially approved by PETA as a certified Cruelty-Free & Vegan brand.
What is PETA?
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, and PETA entities have more than 9 million members and supporters globally.
PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment business. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.
PETA works through public education, investigative newsgathering and reporting, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.
Source: About PETA | PETA.org
What Do 'Animal Test-Free' and 'PETA APPROVED' really mean?
In order to be listed by PETA or carry the “Animal Test–Free” logo or the “PETA Approved Global Animal Test Policy” logo, companies and brands must commit never to conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products. They’re required to have agreements in place with their suppliers guaranteeing that the suppliers will never, from the moment the agreement is signed, conduct, commission, pay for, or allow tests on animals for the ingredients purchased by the company or brand.
What About 'Cruelty-Free' and 'Vegan'?
To be considered “cruelty-free” under PETA’s Global Beauty Without Bunnies program, a company must not only ban animal tests but also refuse to use any animal-derived ingredients, such as honey, beeswax, or carmine, in its products.
How does this make a difference to Miss Mimz Lashes?
We strongly believe in being ethically conscious and treating our fellow inhabitants of the Earth with respect and dignity. This is why we have committed to being 100% Vegan & Cruelty-Free since the day we started. We advocate not causing harm to animals right from the start of the production process until the final creation of the product.
Since its inception, Miss Mimz Lashes has had the following credits:
- Ministry of Health Malaysia (MOH) approval.
- Rigorous Quality Control Process. All our products are made in approved ISO facilities.
- 100% Cruelty-Free & Vegan
- Eco-friendly packaging
This means, we have been a responsible and thoughtful brand right from the beginning. Not only are we giving our #missmimzbabes the assurance of indulging in ‘good for all’ products, but we are also looking out for the betterment and upliftment of the beauty industry in general.
As we now hold PETA certification along with being 100% Cruelty-free & Vegan, you are now assured that your purchases will not have at any time, harmed the wellbeing of animals and that their rights have been protected at all times.